The Right Cup


How does it actually work?

The Right Cup uses the intimate relationship between our senses of smell and taste.

The human tongue can only sense 5 tastes: sweet, bitter, sour, salty and umami. The overall taste experience is a result of the interaction between these tastes and the sense of smell. It is estimated that the sense of smell is responsible for approximately 80% of the experience of flavor .

When we eat or drink, volatile aromas are released from the food. These aromas travel from our mouth and nose, past the sinuses, until they reach the nasal epithelium. Then, a message is sent from the epithelium to the olfactory bulb in the brain, saying that the aromas are in fact tastes.

The Rgith Cup™ uses natural fruit aroma combined with a patented sweet taste technology. When you drink from the cup, your nose picks up the aroma and your tongue gets a hint of a sweet taste. Thus your brain perceives plain water as a flavored drink..

What exactly is inserted into The Right Cup?

How long does the aroma last?

How is the flavor added to the cup?

Is The Right Cup 100% safe?

Is The Right Cup safe for children?

What kind of flavor experience should I expect?

How can I learn more about flavor scent perception and how to fully enjoy The Right Cup

Why does the flavor seem to get stronger the longer I use the cup for?

Why do some people get a great flavor experience and some people do not?

Can I start using The Right Cup right away and get a flavor experience?

How is The Right Cup different from regular flavored water?

How does The Right Cup help satiation?

How should I clean the cup?

Can I use it with hot water?

Where did the idea come from?